By contrast, too many companies are overly complicated Forbes recently published its annual study on one of the world’s most valuable brands. And anyone who’s gone into an Apple store knows full well that Apple’s customer service and stores represent the gold standard for selling and supporting tech gadgets. Apple's success – driven by the vision of Steve Jobs – has been to distil its ideas to their essence.

Our huge, comprehensive rundown of Apple's history will take you from its origins in the 1970s, Jobs' departure and later return to Apple. You can add PDFs to your Apple Books Library on your iPhone, iPad, iPod touch, or Mac, then access your files on any of your other devices using iCloud Drive . Follow the Apple story with us!

Steve Jobs and Steve Wozniak co-founded Apple in 1977, introducing first the Apple I and then the Apple II. Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, servers, and computer software, and is a digital distributor of media content. In the end, Apple had what it called ‘the biggest quarter in Apple’s history, with broad-based growth that included the highest revenue ever from a new iPhone lineup’. But beyond that, the reasons why Apple is really successful are still a mystery to many.

The world’s most valuable brand: Apple’s secret to success Build a brand for the digital era . Posted 15 November 2018 by Shaun Morgan. Save and mark up PDFs on your iPhone, iPad, or iPod touch with the Books app On your iPhone, iPad, or iPod touch, you can use Apple Books to save, sign, mark up, and share PDFs.

Jobs found success in his 20s when Apple became a massive empire, but when he was 30, Apple’s board of directors decided to fire him. All of these successes add up to Apple clearly being the most successful company in history.